How to support small businesses (both yours and others) during the COVID-19 pandemic

Everyone can agree that the days ahead are looking more and more uncertain as life continues to flip upside down due to COVID-19. 

Loved ones are getting sick. Schools are switching to online. People are working from home. Small businesses are suffering and huge corporations are closing their doors. 

As more and more people are trying to #flattenthecurve by staying at home, in-person events are being postponed or canceled, and for many, clients are becoming more scarce, we can turn our time at home into productive time for our business.

We wanted to as the question, 

What can we do, as a small business, during all the uncertainty, both to continue to grow and to help our fellow small businesses who are hurting? 

Here are some ideas we came up with: 

1.What you can do for your own small business: 

  • Revise website copy and old blog posts 

    • Read through your website and spruce up your about page. Make sure all your blog posts are updated and SEO-optimized. 

  • Declutter your inbox and respond to forgotten emails

    • Are you like me and are constantly waiting for the day when your inbox just implodes due to the number of messages? Now is the time to unsubscribe, organize, and respond to emails you brushed aside. 

  • Get involved and share your expertise with online communities like Facebook groups

    • Facebook groups are now more active than ever. Entrepreneurs are finding ways to band together online and offer their advice to those who need it. You should too!

  • Produce social media content that provides value to those facing hardship

    • Be extra thoughtful when posting content on social. People are online more than ever and you need to be sensitive to how your brand is showcased during this difficult time!

  • Send a thank you and check up on your previous clients

    • Nothing will brighten people’s day like a hand-written email. Take this time to personally thank previous and current clients and check up on those you care about. 


2.What you can do for other small businesses: 

  • Leave a review

    • Taking time to leave a review on another small business’s Facebook or Google page is a fast, free way to support them during this time. 

  • Follow them on social media & engage with their posts

    • You are doing so much for a small business by just choosing to support their online presence. Take it a step further by giving them a shoutout, commenting on their posts, and telling your friends about their account.

  • Purchase a gift card 

    • If there’s a local restaurant you’ve always wanted to try or a shirt from a family-owned boutique you’ve had your eye on, purchase a gift card to be used at a later date! 

If we all choose to do our part, collectively, we can make an amazing difference in both our own business and the businesses around us. Please stay safe and healthy and do your best to look after yourself and those around you. This too shall pass, so let’s keep out chin up and make the best out of this situation.

God bless,

The ConciAirs team